Develop a Marketing Plan
Successful companies develop a marketing plan, usually as
part of an overall business plan
, which outlines areas such
- Who the target customers are;
- How to reach the target market;
- Strategies to retain the target customers.
An effective marketing plan will act as a reference
document to execute the marketing strategy. Companies that develop a marketing
plan will have an advantage over the competition through a methodical approach
to creating products and services that best meet the customer's needs.
an Effective Marketing Plan
A marketing plan is a roadmap used to attract customers
and dramatically improve awareness of your company. There are several key
sections that should be included in a marketing plan including:
market – describes the customers that are being targeted and
defines their demographic profile (age and gender), psychographic profile
(their interests) and their precise needs as they relate to the product or
service that you are offering.
selling proposition – this is what will distinguish your company
from its main competitors. Unless you can pinpoint what makes your business
distinct from the competition, sales will not happen.
and positioning strategy – this involves the value of what you
are selling relative to the competition and creating a distinct impression of
your company in the consumer's mind. For example, if you want to become known
as a high-end brand, having a low price may discourage customers from
plan– describes the network of how customers will purchase the product or service,
whether it be through a website or a retail store.
- Offers –
special deals that will attract new customers and drive past customers back to
materials – the collateral used to promote the business to current
and prospective customers. This can include collateral like the website,
billboards, print ads and social media campaigns.
strategy – outlines how new customers will be reached and can
include tactics such as news releases, events, trade shows and TV ads.
strategy – most customers go online to find reviews of products
or services to purchase. The right online marketing strategy in place can help
to attract new customers and gain a competitive advantage. The components of an
online strategy include how keywords will be optimized, search engine
optimization, paid online advertising and how social media will be leveraged.
strategy – the techniques employed to turn prospective customers
into paying customers.
strategy – "word of mouth” marketing can be very effective and is
executed by encouraging, informing, promoting and rewarding customers to think
and talk as much as possible about the company.
strategy – attracting new customers is equally as important as
having customers return. By using retention strategies, revenues and profits
can be increased by getting customers to purchase from you more frequently over
A great marketing plan needs to clearly define objectives
and how they will be achieved.
Marketing Plan Help Online
Writing a marketing plan can be a daunting task. But, business consultants online
deliver business wisdom,
advice and mentoring in a structured way. Taking the time to develop a
marketing plan has many benefits and business
is available to give your company that extra edge.